Easy and effective

Connect with the Hispanic community with Qué Pasa Links™ and meet your business goals.

Let’s see what we can do for you!

Social Media Marketing

  • Maintain active participation in your social networking sites linked to the Hispanic community
  • Identify your target audience within the Hispanic community
  • Use Que Pasa Links’s exclusive audiences as a base to build up your own  audience
  • Identify what your goals and objectives are when engaging with your audience
  • Develop a clear and captivating “message” tailored to your audience for  achieving your goals

Implementation Process

Content: 

The content that will be posted may take the form of:

  • A link to a webpage, such as, a page on your website or an article on a news site
  • A status update containing information relevant to your audience about your products or services.
  • A photo or video attached directly to the post
  • A “shared” video

After analyzing your company’s goals and needs, we will propose a list of topics and sources of content that may include:

  • Details about your organization that would be of interest to your audience
  • National or Local News about topics related to your industry
  • Branding activities, such as, giveaways, event sponsorships, grassroots marketing, and more
  • A designated employee of Que Pasa Links will be responsible for the posting activity on your wall, based on previous requirements from your organization.
  • All content will be in Spanish, or be translated/explained into Spanish, if appropriate (for example, a photo showing a sign written in English, that we translate/explain within the “intro” of the post)

People who like your page

After analyzing your current fans we will develop a strategy to identify and engage with your target audience, using the following demographics:

  • Gender
  • Age
  • Geographic location
  • Language

Engagement: the unique number of people who liked, commented, shared or clicked on your posts

  • One of our goals is to increase the rate of engagement with your fans
  • We will be monitoring comments made on your posts. If someone asks a question in the comments, we will answer it.
  • We will need to be able to contact someone on your staff, should we need clarification prior to answering a question. Time is of the essence when responding to online queries (minutes, not hours); please be sure that the person you designate as our contact can respond in a timely manner, and that we have multiple reliable methods to reach them.
  • If someone makes an inappropriate comment on a post, we will remove it.
  • Depending on the nature of a particular comment, we may reach out to the designated contact person, to provide additional customer service by your organization 
  • Depending on the specifics of an inappropriate comment, we may reach out to the individual to explain why the comment was removed

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